The New Look is Here!

"You guys need to do something about this, your logo needs to reflect the quality of your work." That is what our good friend said holding a Higgins Construction business card after touring a whole house remodel we just finished. He said outright what we sorta knew was true. We committed to putting in the effort to make it happen and discovered - it is hard work to give a company an image makeover. 

I enlisted a friend of mine, Will Gunderson, to put his mind around it for us. Will recently left a position as an Art Director at Target where he helped manage and design Target's brand and image. He is now on his own giving his knowledge, skill, and love to us on the outside of Target. We may not be buying advertisement space on the back cover of Time magazine but that is no reason not to look good. 

After all the grueling work and healthy conflict passed and we had our finished product I showed it to a female friend of mine to get her thoughts, the first thing out of her mouth was, "I want to keep looking at it because of the colors even though its a construction company. Then that font looks like you guys know what you're doing, but then that font down there looks modern and fresh."  Will rocked it. 

Also, just to let you know, even though Higgins Construction is looking really good, we are still the affordable, relational guys you have always known. 

Andy Higgins